The History
About Zorab Creation
For more than 40 years, the name Zorab has been synonymous with beautiful jewelry that is both playful and sophisticated. Founded by Zohrab and Arsine Istamboulian, the company has become known worldwide for creating joyful and unique pieces inspired by nature. Building upon the tremendous success of the company founders, Zorab Creation is now run by the second generation of Istamboulians - Henri and Liza. Zorab Creation's expertly skilled artisans combine high-end materials and craftsmanship to create jewelry pieces that both celebrate classic elegance and inspire contemporary style. Employing more than 150 skilled artisans, Zorab Creation is one of the few left in Haute Joaillerie that have kept their entire production in-house to ensure quality. This commitment to excellence is evident in every Zorab piece, and has earned the company prestigious awards in Madrid, New York and Vienna.
Zorab Creation’s Craftsmanship
Zorab Creation is synonymous with luxury, elegance and cutting-edge designs. As a true leader in high-fashion color gemstone jewelry, we continually push the envelope by utilizing extraordinary cutting and setting techniques, which bring out the natural beauty of the gemstones within our designs. The Zorab Creation brand has enormous breadth and depth in design and color gemstones to personify the individual style of every collector, making color gemstone jewelry the fashion statement and necessity it is today.
Zorab Creation continues the tradition of remaining a "true in-house atelier.” To maintain the integrity of our brand, the figurehead must be the inherent actual designer who sets the standards for the brand, with everything being done in-house as opposed to outsourcing. A true artist has a style and a vision that are fundamentally intrinsic in the brand identity. As both the CEO and an artist, Zohrab Istamboulian designs’ represent his vision, his heart and his soul. We know exactly who we are and we don't try to emulate anyone. A true design house leaves its own mark and creates its own legacy.
We start with the sketch and rendering and bring every piece to life.
The Brand
Who is the Zorab Creation Woman?
Each design is Dramatic, Sophisticated and Timeless. Zohrab Istamboulian designs for the modern woman, with the idea that jewelry should be sexy, stylish, edgy, and chic, as are all women. His designs make women feel feminine and powerful. The collection is a fusion of oriental designs that are translated into a contemporary setting, but as always, his designs are where jewelry meets art. The collection comprises designs of multi-shaped jewels which bloom in a blaze of multi-colored precious gemstones, diamonds, and gold. The designs take inspirations from where the Art of the East meets the Art of the West. These designs appeal to women of all ages and each piece is uniquely created with perfect synthesis between luxury and everyday life. The pieces are serially numbered to preserve their identity and to give assurance to each client that they have the right to be the sole owner of that masterpiece.
Zorab Creation as a Global Brand
Zorab Creation has served numerous celebrity clientele, including Elizabeth Taylor, Celine Dion, Scarlett Johansson, Mariah Carey, Kerry Washington, Katy Perry, Kim Kardashian, and Eva Longoria, just to name a few. Wearing Zorab Creation to red carpet events, galas, and in magazine shoots, our celebrity models continuously expand awareness of the Zorab brand.
Elizabeth Taylor was an avid collector of Zorab Creation. After her passing, her stunning Zorab pieces were auctioned off at Christie’s New York. Zorab Creation has also appeared in the various press, including magazine spreads for Harper’s Bazaar, Ocean Magazine, Paper Mag, Latina Magazine and Modern Jeweler.
As a brand looking to succeed in the 21st-century marketing world, our goal is to create a series of strategic marketing initiatives that will help our retail partners attract and engage customers in ways that are fresh, innovative and on-going. We wanted to design a campaign that enables them to share the deep emotion and passion that comes from wearing Zorab Creation.
As many people tell us that our jewels create memories that last forever, we are sought after to be included in luxury publications and social media campaigns with our retailers, which furthers our brand awareness with the public. These advertisements are designed to drive new customers to our retail partners. Additionally, we are continuously working with leading jewelry publicists to get our name in front of select mainstream luxury magazine editors across the world.
Zorab Creation is a trendsetter in the fashion jewelry industry, with hundreds of exclusive new designs created every year with the best craftsmanship and quality in mind. We continue to grow as a recognized global brand, showing no limits in the expansion. We take pride in helping our retail partners grow their business.
Awards
Our impact on the global jewelry market has been awarded on numerous occasions in the following cities:
International Award for Best Trade Name. Vienna 1999, Austria
International Platinum Star for Quality. Madrid 2000, Spain
Gold Award for Excellence and Business Prestige. New York 2000, USA
AJA Design Talent of the Year. Basel 2013, Switzerland
Gold Diploma for "Best Diamond Jewelry" at the Yerevan Show, 2014